Pardot Life Hacks
A podcast for all trailblazers to get the life hacks needed for Salesforce Pardot success.
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Episodes
Tuesday Sep 01, 2020
Tuesday Sep 01, 2020
Have you brought your sales, marketing, and operations teams together to map out the processes that take place throughout the whole customer journey? Without having this conversation, gaps can happen resulting in a disjointed customer experience and missed opportunities.
This full team and technology alignment across the whole journey means revenue optimization for your company.
Special guest, Marketing Champion, Founder & CMO of Cheshire Impact, and Author of Marketing Automation Unleashed, Casey Cheshire, gives his #PardotLifeHack Quick Insight on Revenue Optimization.
Takeaways
Revenue Optimization is a framework for growth that encompasses the whole customer journey. It aligns your sales, marketing, and service teams, and follows the steps of strategy, process, technology.
The key to revenue optimization is having an aligned goal across sales, marketing, and service.
Mapping out the sales and marketing processes that happen throughout the customer journey, identifies gaps in where departments may not be aligned. Having this conversation helps to start revenue optimization execution.
As Salesforce and Pardot functions hand in hand, this is a sign that sales and marketing should also work closely together as one team, to align their processes across the entire customer journey.
Marketers can help sales with streamlining certain repetitive processes such as programming an automated email to always send at a particular stage in the sales cycle.
The customer journey is not always linear, sometimes leads become disengaged. Sales and marketing teams need to be clear on the processes they have in place, so that they are ready for when the lead re-engages.
Social
#PardotLifeHackers
#MarketingChampions
#TrailblazerTalk
#Ohana
#Salesforce
#Pardot
#Martech
#marketingoperations
#marketingadmins
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/R0PAy_yb040
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
Do you want to be having the same conversation about dirty data, disjointed goals, and misaligned departments three years from now, or do you want to fill the gaps in alignment for your sales, marketing, and operations teams across the entire customer journey?
This idea around alignment across departments and technology platforms means revenue optimization for your business.
Jennifer Lynn Schneider provides a #PardotLifeHack Quick Insight on Revenue Optimization to share what it truly means for companies, how they can get started, and the resulting benefits for their businesses.
Takeaways
Revenue Optimization is aligning marketing and sales practices, processes, and tech stack, to support the unique business processes, across the entire customer journey, to reach a common revenue goal.
Communication and siloed data are typical gaps in alignment between marketing and sales. The teams may have disjointed goals and collect different data, resulting in missed opportunities because neither team knows what the other is doing.
Marketing, sales, and operations need to ask themselves, have they designed the CRM and marketing automation platform to support their business processes?
If you ask four different people among your marketing and sales teams what an MQL is, and you get four different answers, it is time to get aligned.
Combining Salesforce and Pardot empowers marketers to see the open pipeline that their campaigns have influenced. They can now showcase their impact on revenue.
Aligning data across Salesforce and Pardot, gives sales insights into the buyer’s journey with Engagement History. Sales now has the context and background of the marketing campaigns a lead has been interacting with, so now they can have a relevant conversation speaking to the topics that specific lead is interested in.
When your teams commit to revenue optimization of aligning their processes and technology, the steady internal communication will provide your buyer with a better and more consistent brand experience.
Social
#PardotLifeHackers
#TrailblazerTalk
#Ohana
#Salesforce
#Pardot
#Martech
#marketingoperations
#marketingadmins
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/m3MAO1VYKRA
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
A Strategist, Marketing Technologist, Salesforce Certified Pardot Consultant, and 2020 Salesforce Marketing Champion, Ashley Anger, shares her favorite Pardot Life Hack and it is all about automation features.
Tune in as you hear Ashley’s #PardotLifeHack for the three questions to ask yourself to make sure you choose the right Pardot automation feature for the job.
Takeaways
When first considering what automation feature you should use with Pardot, ask yourself, what is the rule based on? Is it criteria or action based?
A good way to remember what a Pardot Segmentation Rule does, is to think that it gives you a snapshot in time, as it only runs once.
You may not always have to use a Pardot Automation Rule to execute your task. Be mindful of your automation rule limits and consider if other automated features are possible to use.
#PardotLifeHack
Decide which Pardot automation feature is best for the job by asking yourself these three questions: What is the rule based on? Is it going to be used one time only? What is the desired outcome?
Useful Links
LinkedIn: https://www.linkedin.com/in/ashleyanger/
Twitter: https://twitter.com/theashleyanger
Instagram: https://www.instagram.com/theashleyanger/
Social
#MarketingChampions
#PardotLifeHackers
#TrailblazerTalk
#Pardot
#Salesforce
#Ohana
#Martech
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/s3F1zCo9XkI
Thursday Aug 06, 2020
Thursday Aug 06, 2020
Marketing trailblazers can have their heads spinning with choosing between Salesforce Lightning Reports and Dashboards, B2BMA, and B2BMA plus for reporting on their marketing campaigns. Which option should be chosen and when?
Jennifer Lynn Schneider explains each reporting option along with the technical requirements and the key considerations to think about when deciding what to use for reporting. She also provides her best practice roadmap for how to properly scale your marketing reporting to advance from Salesforce, to custom dashboards in B2BMA, and then B2BMA Plus.
If you love showcasing the progress of your marketing campaigns and the impact they have on the business, then you don’t want to miss this episode!
Takeaways
Your reporting is never done. Just because you have the technical requirements all set to use B2BMA OOTB Dashboards for your marketing campaigns, does not mean that everything is configured to your unique business process.
The first step to preparing for using Salesforce Lightning Reports and Dashboards to showcase your marketing campaign data, is to enable connected campaigns, aligning your campaign hierarchy, naming conventions, and setting up the mirrored folder structure in the Pardot Lightning App.
If you are keeping your prospects in Pardot only, you will not be able to report on them with Salesforce Lightning Reports and Dashboards.
B2BMA and B2BMA Plus gives you the ability to pull in asset engagement for Pardot-only prospects that are not synced to a contact or lead record in Salesforce, using the prospect dataset.
The instant reporting ability of B2BMA and B2BMA Plus out of the box dashboards, are a great place to start when your team is just beginning with reporting and trying to get an understanding of how you want to design your reports.
Keep in mind that B2BMA and B2BMA Plus out of the box dashboards are based on declarative objects, default fields, and definitions, specific to Salesforce and Pardot, so if you have a custom business process or data that you want to see on a custom field, you will have to build out a new dataset and dashboard customized to that need.
Use Salesforce Lightning Reports and Dashboards for reports that get changed frequently. B2BMA and B2BMA Plus can be thought of as custom dashboards that may get updated or changed only a few times a year.
Useful Links
Pardot Life Hacks Hand-Off Tactical Series: https://www.pardotlifehacks.com/e/the-hand-off-tactical-series-episode-1-of-3-featuring-net-new-existing-leads-pardot-life-hacks-19/
Join the Pardot Lifehacks User Group: https://go.cheshireimpact.com/pardotlifehacks/usergroup
Cheshire Impact Blog: https://www.cheshireimpact.com/blog
LinkedIn: https://www.linkedin.com/in/jenniferlynnschneider/
Social
#PardotLifeHackers
#TrailblazerTalk
#Ohana
#Martech
#marketingoperations
#marketingadmins
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/DGifPom_B8Y
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
Are you panicked because you have some Pardont-only users and have heard about the upcoming Spring ‘21 release? By that time next year, users will only be able to login into Pardot using Salesforce credentials with Single Sign-On.
You may be thinking, does this mean I have to get full Salesforce licenses for all of my Pardot users? What if I have a group of partners/vendors that I don’t want to give access to my Salesforce to? What kind of costs will this incur? How does this affect my API Integrations?
Jennifer Lynn Schneider answers all of these questions and provides some starting bullet points to advocate for getting your marketing and sales operations on one platform, with this QuickTip.
Takeaways
Certain Salesforce editions already have Identity Licenses included, which is why it is important to get aligned with your Salesforce Administrator and understand what is possible right now, for your Pardot-only users.
Keep in mind that Identity Licenses only allow access to pi.pardot.com and do not provide Lightning access.
#1 Benefit of Marketing and Sales on one platform: All marketing and campaign engagement is available to see on the lead and contact records, allowing marketing and sales to look at the same information, in real time, and collaborate.
#2 Benefit of Marketing and Sales on one platform: Sales has more valuable information. They are able to understand what marketing campaigns the lead or contact has been engaging with and can use this in their sales conversations to provide a consistent experience with your brand and speak to what interests the buyer the most.
#3 Benefit of Marketing and Sales on one platform: Marketing can now have greater insights to the full sales process, creating meaningful content for each stage of the sales cycle.
#4 Benefit of Marketing and Sales on one platform: Including website lead and contact engagement shows the sales and executive teams the large contribution ROI your website is providing in the sales cycle.
#5 Benefit of Marketing and Sales on one platform: Reporting on one platform.
Useful Links:
Pardot User Migration Overview: https://help.salesforce.com/articleView?id=000353746&language=en_US&type=1&mode=1
Pardot User Migration FAQ:https://help.salesforce.com/articleView?id=000353870&type=1&mode=1
Map Users Manually: https://help.salesforce.com/articleView?id=pardot_sf_connector_setup_connect_users_manually_parent.htm&type=5
Set Up SSO for Salesforce and Pardot: https://help.salesforce.com/articleView?id=pardot_sf_connector_setup_sso.htm&type=5
Social
#TrailblazerTalk
#Ohana
#Martech
#marketingoperations
#marketingadmins
#PardotLifeHackers
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/_PNVdmNepo8
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
Salesforce 2020 Marketing Champion, Writer, Blogger, Podcast Host, Content Specialist at Weichert Workforce Mobility, Morgan Wiedmann, shares her favorite Pardot Life Hack and it is all about connected campaigns.
Tune in as you hear Morgan’s #PardotLifeHack for how Salesforce Pardot connected campaigns can make a difference in your marketing operations and some quick wins after enablement.
Takeaways
Connected campaigns help to align sales and marketing, keeps marketing organized with the campaign hierarchy structure, and it provides the ability for detailed reporting with Lightning Reports & Dashboards and B2B Marketing Analytics.
Morgan’s top tip for connected campaigns is to start simple. When it is time to build out parent child campaigns, start with either your events or webinars.
Establish a consistent naming convention for your Parent Child hierarchy campaign. Use the same format with your folders in Pardot and the names for your assets, keeping everything organized.
To build out your campaign hierarchy, start with your parent campaigns first. What are the bigger items in which you can create child campaigns underneath?
You can customize campaign member statuses to track the path of prospects throughout a campaign and see how much they engaged.
Connected campaigns in a nutshell is “reporting, organization, and alignment.” - Morgan Wiedmann
#PardotLifeHack
Enable Salesforce Pardot Connected Campaigns to gain the ability for advanced reporting on your marketing efforts with Lightning Reports & Dashboards and B2B Marketing Analytics.
Useful Links
LinkedIn: https://www.linkedin.com/in/morganwiedmann/
Twitter: https://twitter.com/mwiedd
Weichert Workforce Mobility: https://www.weichertworkforcemobility.com/
Pardot Blog: https://www.pardot.com/author/morgan-wiedmann/
Connected Campaigns Tactical Series: https://go.cheshireimpact.com/planning_connected_campaigns
Social
#MarketingChampions
#PardotLifeHackers
#TrailblazerTalk
#Pardot
#Salesforce
#Ohana
#Martech
#MarketingOperations
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/00gjRbLcoXg
Tuesday Jun 30, 2020
Tuesday Jun 30, 2020
Salesforce 2020 Marketing Champion, Marketing Automation Strategist, Speaker, Mentor, Podcast Host, Author of Marketing Automation Unleashed, and the Founder & CMO of Cheshire Impact, Casey Cheshire, shares his favorite Pardot Life Hack and it is all about suppression lists.
Tune in as you hear Casey’s #PardotLifeHack for how to avoid forgetting to add all of your suppression lists, the next time you send an email in Pardot.
Takeaways
The list of people that you do not send your email to, is just as important as the people that you do send the email to.
Marketers are busy, and if they forget to add all of their suppression lists to a particular email, then the wrong people could be receiving the wrong message at the wrong time.
#PardotLifeHack
Create a Pardot global suppression list to only have one suppression list to add to your next email, ensuring that the right people are receiving the message that is intended for them.
Useful Links
LinkedIn: https://www.linkedin.com/in/caseycheshire/
Twitter: https://twitter.com/CaseyChesh
Cheshire Impact: http://cheshireimpact.com/
The Hard Corps Marketing Show Podcast: https://www.hardcorpsmarketing.com/
Marketing Automation Unleashed: https://go.cheshireimpact.com/book
Social
#MarketingChampions
#PardotLifeHackers
#TrailblazerTalk
#Pardot
#Salesforce
#Ohana
#Martech
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/Us6rr_pwD1s
Tuesday Jun 23, 2020
Tuesday Jun 23, 2020
Does your business have a defined sales opportunity process? One with identified stages and that is understood across sales, marketing, and operations?
Jennifer Lynn Schneider presents *The Hand-Off Tactical Series finale, featuring Opportunities. She challenges teams to collaborate in defining their opportunity process and to use the Salesforce feature Path, to illustrate the process.
Jennifer gives her favorite Opportunity stages, the steps for Path enablement, and of course, #pardotlifehacks to spark ideas for how to automate relevant marketing that partners with the Opportunity process. Check it out!
*The Hand-Off Tactical Series l Episode 1 of 3 l Featuring Net New & Existing Leads: https://www.pardotlifehacks.com/e/the-hand-off-tactical-series-episode-1-of-3-featuring-net-new-existing-leads-pardot-life-hacks-19/
The Hand-Off Tactical Series l Episode 2 of 3 l Contacts: https://www.pardotlifehacks.com/e/the-hand-off-tactical-series-episode-2-of-3-contacts-pardot-life-hacks-21/
Takeaways
Marketers need to understand the sales team’s opportunity process and the fields that are required in Salesforce for each stage. This knowledge helps to build appropriate segmentation.
Your company needs to meet and decide what the Opportunity process looks like for your business and the stages that define this process.
Do not ignore the importance of gathering the reason for an Opportunity being Closed Lost. Consider adding a dependent field that appears when this stage is selected. Use a picklist for this field to keep data consistent. A description field can always be added in addition to the picklist field to add for further explanation.
Your Opportunity stages are not set in stone once Path is enabled in Salesforce. As your business changes, revisit the process with sales, marketing, operations, and service, to determine what stages are still relevant.
#PardotLifeHacks
Your marketing automation tool is not just for net new leads. - It can also be used to automate your new client’s customer journey, so that your team can focus on curating a great customer relationship.
Use and familiarize yourself with the Opportunity Path and each step within it. - Grab your administrator and gain an understanding of the automated flows which may occur inside of Salesforce during the Opportunity process.
Make identifying decision makers on the buying committee a step in the sales process. - This is a great way to make it a repeatable process.
Think about the stages of your opportunity process. When would you be mortified if your demand gen team reached out? - Understand at which stage contacts should be suppressed from your marketing messaging. Use a Pardot dynamic list to make sure that Contacts at crucial opportunity stages only receive messaging that is relevant to them.
Always add guidance for each stage on your Opportunity Path.
Social
#PardotLifeHackers
#TrailblazerTalk
#Ohana
#Martech
#marketingoperations
#marketingadmins
Wednesday Jun 17, 2020
Wednesday Jun 17, 2020
Did you configure your Zoom webinar with Pardot via lists, send out invitations to your webinar, and then find that your registrants are not showing up in Pardot under your registration list?
Jennifer Lynn Schneider provides a guide for resolution of how to reconnect Pardot and Zoom to make sure that your registrants are getting captured in Pardot via the list integration. If you use Zoom webinar with Pardot, be sure to tune in!
Takeaways
Use consistent naming conventions for your Pardot lists to keep your assets organized. The lists should be stored in the folder of the associated webinar campaign.
After configuring your Zoom webinar with Pardot lists, test the configuration by registering for the webinar and see if your test registrant populates in the Pardot list.
Be sure to connect often with your administrator! You will need them for many instances and the reinstallation of the Pardot App for Zoom is just one example.
Social
#TrailblazerTalk
#Ohana
#Martech
#marketingoperations
#marketingadmins
#PardotLifeHackers
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://youtu.be/kkapiLp9jVY
Tuesday Jun 09, 2020
Tuesday Jun 09, 2020
After you set up Salesforce Pardot connected campaigns, did you do your first email campaign and then see no campaign members listed on the record?
Jennifer Lynn Schneider brings trailblazers this QuickTip to provide a couple of options for how to add prospects as campaign members to the CRM campaign using Pardot automation. Tune in and find out how to become a connected campaign member automation pro!
Takeaways
You need to still add Pardot prospects to the Salesforce CRM campaign even if you have connected campaigns set up.
If you do not have access to import records in Salesforce, you can use a Pardot automation rule to add all prospects from a Pardot list to a CRM campaign and then switch out the name of the campaign to not go past your automation rule limits.
Be sure to include a description for your Pardot automation rules to avoid duplicates and establish a format for the description to have consistency.
Within your auto association settings for campaign influence you have the ability to add criteria to exclude particular campaign statuses.
If you try to add Pardot prospects as campaign members to a CRM campaign and they are not synced to a Salesforce record, then they will still not show up as campaign members on the report. Prospects must first be assigned to be added in Salesforce.
#PardotLifeHacks
Add all members to the campaign with the campaign status, “Sent” prior to sending the email. - Then use your completion actions on each email to update the status according to the content or CTA, etc.
Only add members to Salesforce connected campaigns if they are engaged.
Social
#TrailblazerTalk
#Ohana
#Martech
#marketingoperations
#marketingadmins
#PardotLifeHackers
Ways to Tune In
iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
YouTube - https://www.youtube.com/channel/UCxgq33tXmAbwBN6HXA87axA